Another FM 91.5/95.3 format

This article originally appeared on the now-defunct dbrmuz blog.

You may have noticed the extensive outdoor advertising for 95.3 FM during the Manly-Bulldogs game last night. Yesterday, reported:

The industry rumour-mill is in overdrive that DMG will be relaunching Sydney’s 95.3 FM and Melbourne’s 91.5 FM as Smooth 95.3 and Smooth 91.5 within days. The domain names and have both been registered by a third party, and are presently ‘dark’ awaiting the relaunch of the stations… The new Smooth 95.3/91.5 format is likely to be broadly what the stations are presently airing, or in line with what the stations are currently airing on their evening Wind-Down program. Either position, whilst slightly different in feel, would be best described as Variety AC with a 40-54 female target.

Here is an advertisement for ye olde Vega 95.3 FM incarnation.

One Response to Another FM 91.5/95.3 format

  1. dbrmuz says:

    A turd by any other name smells the same.Complete and utter waste of spectrum.

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